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“In order to build a career and to be successful, one has to be determined. One has to be ambitious. I much prefer to drink coffee, listen to music and to paint when I feel like it. ”

– Saul Leiter

My conclusion after ending the challenge is simple, my biggest difficulty is to choose what to say and share over my now one hundred thousand photos. I try to aim at simplicity that’s why I never was present in a daily fashion on social media, trying only to give support to my clients and showcasing my work through good sampling. I think that in Photography if your approach to the expression is straightforward and honest, there’s really no need to bombard the internet with an overflow of someone’s personal private wedding party. It was always my stance, I simply don’t understand the need to blog over the whole wedding day. A sample here and there going through various weddings will do more to show the style and consistency than a collection of enormous amounts of information that should be treated with some sense of privacy. I prefer to show a body of work, that’s continually updated because above all it’s not about one wedding or couple it’s about a vision a project on how we celebrate happiness and intimacy.

João de Medeiros

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